About Us


In a nutshell, we’re in business to provide screen-free family entertainment.

As parents ourselves, we are determined to help parents empower their children to develop their creativity and emotional awareness by giving them access to a wide range of songs, music, and stories.

It’s magic at their fingertips!

Step 1

Way back when in 2014,

a dad named Theo felt music was a key ingredient in the life of his kids but he was getting frustrated with DJing all the time. All of his music was online, but he didn't want to hand over his smartphone and increase his young childrens' exposure to screens. So, Theo teamed up with friends Will and Pieter, and after some serious labor, Jooki was born.

Step 1

Way back when in 2014,

a dad named Theo felt music was a key ingredient in the life of his kids but he was getting frustrated with DJing all the time. All of his music was online, but he didn't want to hand over his smartphone and increase his young childrens' exposure to screens. So, Theo teamed up with friends Will and Pieter, and after some serious labor, Jooki was born.

Step 2

In summer 2016

they presented their idea to the world through Kickstarter. After launching a successful campaign, the trio started production. In November 2017, the shipping to their backers on Kickstarter began... just in time for Christmas. A few months later the long-awaited Spotify integration was announced and Jooki became the go-to for parents keen to share music and stories with their kids!

Step 2

In summer 2016

they presented their idea to the world through Kickstarter. After launching a successful campaign, the trio started production. In November 2017, the shipping to their backers on Kickstarter began... just in time for Christmas. A few months later the long-awaited Spotify integration was announced and Jooki became the go-to for parents keen to share music and stories with their kids!

Step 3

After winning a few prestigious awards and following Jooki's initial success,

the father trio decided to improve their design. Always striving for the best, the dads wanted to improve on their first design. This meant creating a faster, lighter, more accessible Jooki, which retained all of its initial magic: ToyTouch® technology with the popular figurines, new colorful tokens, and an improved app for parents.

Step 3

After winning a few prestigious awards and following Jooki's initial success,

the father trio decided to improve their design. Always striving for the best, the dads wanted to improve on their first design. This meant creating a faster, lighter, more accessible Jooki, which retained all of its initial magic: ToyTouch® technology with the popular figurines, new colorful tokens, and an improved app for parents.

Step 4

Early 2021,

Christine Brendle joined Jooki as CEO to contribute her experience in media brands management. The whole team is now busy preparing the release of the latest version of Jooki from this Summer 2021… as well as developing the next series of Jooki products and services.

Step 4

Early 2021,

Christine Brendle joined Jooki as CEO to contribute her experience in media brands management. The whole team is now busy preparing the release of the latest version of Jooki from this Summer 2021… as well as developing the next series of Jooki products and services.

Step 5

There are a lot of exciting plans in the pipeline, so be sure to watch this space.

Step 5

There are a lot of exciting plans in the pipeline, so be sure to watch this space.

MEET THE TEAM!

MEET THE TEAM!

Will Moffat

Co-Founder

“I love sharing experiences with my son, but I never felt comfortable letting him use my phone. So when Theo suggested starting a company to create the Jooki, I jumped at the chance. I’ve already been through the startup experience in San Francisco and after a fun stint at Google, I was ready to dive back in.”

Theodore Marescaux

Co-Founder

“I got the idea for the Jooki when I had to take my phone out for the fifth time to play the same song over again for my three-year-old daughter. At home all our music is digital and I saw that our kids had lost the ability to independently explore music and stories. When I was their age, I could just put on a CD or cassette. That freedom and charm of physical interaction with media has largely disappeared.”

Pieter Palmers

Co-Founder

“When I saw the first Jooki prototype, I knew that this is not only a fun project for a maker, but it’s also a great answer to a personal need. At home we speak Dutch and I want my daughters to listen to stories and music in our language. That content exists, but it’s not easy to find and is actually quite expensive. We’re on a mission to help parents to easily access their traditional treasures.”

A FEW OTHERS IN THE TEAM

MICHAEL GHYSELS

CUSTOMER SERVICE DIRECTOR

Christine Brendle

CEO

LinkedIn Profile

MONA MARCHETTI

SOFTWARE DEVELOPER

MICHEL TOMBROFF

CHAIRMAIN OF THE MUUSELABS BOARD

LinkedIn Profile