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Jooki family

Muuselabs is a family tech and media IoT company founded in 2015 by three geek dads and former Google, Huawei and Barco employees.

“I love sharing experiences with my son, but I never felt comfortable letting him use my phone. So when Theo suggested starting a company to create the Jooki I jumped at the chance. I’ve already been through the startup experience in San Francisco and after a fun stint at Google I was ready to dive back in.” - Will

“I got the idea for the Jooki when I had to take my phone out for the fifth time to play the same song over again for my 3yr old daughter. At home all our music is digital and our kids lost the ability to independently explore music and stories. When I was their age just I could just put a CD or cassette on. That freedom and charm of physical interaction with media has largely disappeared." Theo

"When I saw the first Jooki prototype, I knew that this is not only a fun project for a maker, but it’s also a great answer to a personal need. At home we speak Dutch and I want my daughters to listen to stories and music in our language. That content exists, but it’s not easy to find and actually quite expensive. We’re on a mission to help parents to easily access their traditional treasures.” - Pieter


Meet the team

Theodore Marescaux
Will Moffat
Pieter Palmers
Michael Ghysels
Isabelle Dro
Marketing Manager
Nancy Diebkile
Marketing associate
Edwin Hermans
Web Apps Expert
future intern